How to Effective Digital Marketing

Which method is more effective ?

Now we discuss about the Digital Marketing methods and which method is more effective.

  1. SEO – (Search Engine Optimization)

This is the best Digital Marketing Method in the quality of leads except for a paid lead. SEO leads are organic leads that you will get when increasing the ranking of your website with your business keywords.

Digital Marketing
Digital Marketing

SEO leads is very different from PPC (Pay per Click) Leads.  I assure you that you can increase your business from SEO. Client search keywords of the requirements on Google and if your products or business services related to client search products and services then definitely you have the opportunity to get the chances of business leads. For SEO your business services or products budget can be minimum of Rs.10000 to 50000 and the time should be at least 6 months.

if you are not doing SEO then you miss the best marketing advantages. You should take advantage of SEO.

  1. SMO (Social Media Optimization)

Maybe you have tried Facebook ads, It is possible you wasted some amount there in Facebook ads but if you are using Facebook and appointed a digital marketing expert then possible to get a good quality of business leads. Social media leads not converted more than 10%  but with this technique, the cost is very low. you can keep your budget in social media ads from Rs.5000 to 10000. this can easily convert 100 leads means you should get a minimum of 10 clients in your business but it depends on products and services. but ads should be work in a professional way under the control of a Digital Marketing Expert.

  1. PPC ( Pay Per Click)

Paying money per click is a slightly expensive marketing method to generate leads. If you have big pocket and huge budget then it is good technology but it is very expensive for small business and startup. It’s budget depends on bidding rate of the day but generally Paying 150 to 500 rupees for a simple click on your website through Google or any search engine is very expensive. If the conversion ratio of PPC leads is not high then 25% which means that 75% of the budget you are putting to generate business leads will go in vain. If the price of your product or service is very high, then you can use it like – you do a business of old car, or you are a doctor of a particular disease etc. We suggest for those who want to get quick leads who can’t wait for 6 months in SEO then try but the best way to do SEO in together because after 6 months they don’t have need to go in PPC.

  • Re-marketing Ads

For those who are running an eCommerce store, lifestyle business, local service provider or some personalized service startup, re-marketing can be the best technique to increase your sales. These are the most accurate techniques to reach your right customer and require a slightly higher budget than PPC, but leads are 40% more likely to convert to a business. If you have a good sleep ranking and use this technique then your chances of success will be very high. This alone will work well but if it is done with SEO it can generate a good business.

  • Third Party Media Ads

This technique is mostly used by big businesses because it requires large budget. However if your digital marketing expert makes smart purchases, you can get a good business with less investment. Buying third party media is an art and requires a great deal of marketing and customer understanding experience.

  • Influencing Marketing:

This marketing technique is more prone to fraud as every other person on the Internet claims to be influencer (influential), with some numbers on social media. A person walking in a restaurant and eating a free meal cannot be an influencer at all. The skills to impress and most importantly understand your brand. For example, I am eating for free in a restaurant and my audience knows that I have done this before and am saying that the food here is delicious, no one will believe it. You know that trust is an essential element of lead conversion. So choosing the right influencer is important!

  • Affiliate Marketing

This marketing technique requires a lot of research. If you have the right platform and the person you are marketing to has a grasp on the subject, then he can help you. However there is less risk in this technique because you have to pay commission on the sale

  • Cross Brand Promotions

I have used this marketing technique for my clients and mapped them to each other. You will not believe that the results are pleasant. This can be achieved if you have the right person or digital marketing agency for your brand promotion. You need customers of the same type with different business interests. For example, a cake shop and a flower shop can be a customer! The person who is buying the cake may also have to buy flowers! These marketing techniques are not digital but can be used.

  • Value Added

Value Added Webinars – If you increase the information on people related to the product or service by doing free webinars, then you can use it in your marketing too!

  1. Email Marketing:

If you constantly email your customers and other concerned people then you can take advantage of being in regular contact with them! Although it is a very old method, yet it is very effective for some business! This marketing technique also costs less

I hope that today’s information will prove to be very useful for your business, if you need any kind of help, you can contact us.

Rajnish Tripathi

info@unisoftworld.co.in

Contact No. 7982063116

Net4India has shut down

Net4India has now discontinued all the services, it is Indian large domain registration, website, and mail hosting company.

If you want to buy a domain for your business, then you have to be careful to choose a domain and hosting registration company because there are some companies where you cannot trust. You need to find out the latest information about domains and hosting. There are many companies available across the world for domain and hosting registration, net4india is one of them. Net4india.com was controlling around 3,75000 domains, 1,50,000 corporate mail and websites.

These things are very big and need to be understood because if your business depends on digital equipment then you need to know more. Today I would like to share a story of my client, they continued the above services for around 8/9 years, which means their business was dependent on that domain. They are facing problems of hosting & mailing for a very long time ( 6 months) because when they are facing the issue that time we try to connect on phone/customer care, mails, and on the chat boat but all the communication has been discontinued even we try to support on the website but we did not get solutions and unable to connect their technical support, we try to find out one ladies but after some time we get the information just she tries to switch in another company, because she has been left the company net4india and just joined another company so try to switch in the new company after some time, we defeated in this fight and finally, we decide to switch the company then now we feel relaxed and business is going smooth. this is one story but I know more than 10 clients carrying the domain and hosting from net4india.

Rajnish Tripathi

https://unisoftworld.co.in/

info@unisoftworld.co.in

7982063116

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How We Design client Website Safe and Secure ?

how website look secure on browser

Google officially announced it would use HTTPS as a ranking signal due to security issues.

A secure website’s URL should begin with “https” rather than “http”. The “s” at the end of “http” stands for secure and is using an SSL (Secure Sockets Layer) connection. Your information will be encrypted before being sent to a server. Be sure to click on the “lock” icon to verify that a website is trustworthy.

HTTP, which stands for Hypertext Transfer Protocol, is a 15-year-old method for transmitting information across the internet.

Why am I seeing not secure on websites?

The reason you are seeing the “Not Secure” warning is because the web page or website you are visiting is not providing a secure connection. When your Chrome browser connects to a website it can either use the HTTP (insecure) or HTTPS (secure). Any page providing an HTTP connection will cause the “Not Secure” warning.

SSL
SSL

Why SSL is Required

SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.

HTTP & HTTPS
after SSL comes HTPPS

How it worked

  1. Establish a secure communication between the server and the browser, For example https://www.facebook.com/, it is completely secure communication between client ‘s browser and the server.
  2. These certificates are controlled by a centralized group of security organizations including godaddy.
  3. If a server presents a certificate from the browser’s list, then it knows that the website can be trusted. While verifying an SSL certificate, the browser also creates a unique public key using sent by the server. At this point our data are finally encrypted. SSL Provides authentication.
  4. Using an HTTPS connection secured with an SSL certificate gives you all the protections, so that you get data encryptions and security of your data.

Benefits of SSL

Protect the you and your users data.

Reduce the risk of phishing emails and scams.

Increase your search engine ranking. …

Secure your customer payments

Showing your users you can be trusted.

We recommend that all new websites use HTTPS. If your website is already built, No Problems; still you have options to migrate from HTTP to HTTPS. If you are interested in getting a new or current website to work with HTTPS, we can help you through the whole process by buying SSL certificates and incoming HTTP links to keep them working properly.